What Is Red Points?

Red Points combines automated AI detection with expert human oversight and proven enforcement workflows to identify and remove infringing content across digital channels. Its AI models process more than 2.7 billion data points every month, powering image recognition, keyword detection, seller network analysis, and infringement prioritization at a scale most brand protection tools don't attempt to match.

Where some brand protection platforms focus narrowly on paid search or trademark bidding, Red Points is built as a high-volume counterfeit enforcement engine, covering marketplaces, websites, social media, paid ads, mobile apps, and domains, and supporting complex enforcement needs like domestic China protection and large-scale revenue recovery programs.

Red Points Features

Brand Protection Continuous monitoring across marketplaces, websites, social media, paid ads, mobile apps, and domains to detect unauthorized use of a brand's identity or assets.

Counterfeit Detection AI-powered image recognition and seller network analysis identify counterfeit product listings at scale, prioritizing the highest-risk infringements for enforcement first.

IP Protection Trademark tracking and patent tracking give legal and brand teams a centralized view of intellectual property exposure across channels.

Trademark Protection Automated detection of trademark misuse and infringement, integrated into the same workflow as counterfeit and marketplace monitoring rather than run separately.

Marketplace Monitoring Deep coverage of global online marketplaces, an area Red Points is specifically noted as the strongest option for among comparable brand protection vendors.

Infringement Enforcement Case management and investigation management tools track violations from detection through takedown, with access controls and workflow management supporting larger, multi-person enforcement teams. Red Points offers unlimited takedowns under a flat monthly fee, avoiding the volume-based overage costs some lower-priced competitors charge as infringement activity increases.

How Red Points Works

Red Points' AI continuously scans marketplaces, social platforms, websites, and ad networks for content matching a brand's protected assets, logos, product images, trademarks, and listings. Detected infringements move into a case management dashboard where teams can review, prioritize, and investigate before enforcement action.

Rather than relying purely on automation, Red Points pairs its detection technology with expert oversight and established enforcement workflows, which the company positions as key to handling complex, large-scale threats like coordinated counterfeit networks or infringement concentrated in specific regions like China.

Red Points Use Cases

• Ecommerce and consumer product brands protecting flagship products from counterfeit listings undercutting sales and margin.

• Enterprise legal and IP teams managing trademark and patent exposure across a large volume of marketplaces and channels simultaneously.

• Brands with heavy marketplace exposure needing deep, proven integrations across global online marketplaces rather than a general-purpose monitoring tool.

• Companies facing coordinated counterfeit networks, where seller network analysis and prioritization matter more than simple keyword alerts.

Red Points Pros and Cons

Red Points Pricing

Red Points uses custom, quote-based pricing and does not publish rates publicly, a common approach among enterprise-tier brand protection vendors. Based on aggregated user review data, the perceived cost sits at the higher end of the market, with a typical implementation time of about one month and an average reported return on investment within roughly 11 months.

Red Points differentiates itself on pricing structure specifically, using a flat monthly fee that includes unlimited takedowns, rather than the per-takedown or volume-based overage models some lower-cost competitors use once infringement activity increases.

Red Points Alternatives

AdPolice and BrandVerity are the most directly comparable options for brands focused specifically on paid search and trademark bidding rather than broad counterfeit enforcement. For counterfeit-heavy and marketplace-focused threats specifically, Corsearch, Pointer Brand Protection, Incopro, ZeroFox, Bolster, and Marcode are the vendors most frequently compared against Red Points.

If your primary threat is paid search abuse rather than marketplace counterfeiting, it's worth comparing Red Points against a more search-focused tool first, see our AdPolice vs BrandVerity comparison for how those two specifically stack up on that narrower use case, and our BrandVerity competitors roundup for the wider field.

Who Should Use Red Points?

Red Points fits enterprise brands with heavy marketplace exposure and a real, ongoing counterfeit problem, consumer products, apparel, electronics, and similar categories where fake listings actively erode sales and brand trust across multiple global marketplaces at once. Its scale, unlimited takedown pricing model, and dedicated enforcement expertise are built for that specific threat profile.

Smaller brands, or teams whose main exposure is limited to paid search trademark bidding rather than physical counterfeit goods, are likely better served by a narrower, less expensive platform focused specifically on that threat.