What is AdPolice?

AdPolice is a specialized platform founded in 2008 that helps brands monitor, protect, and enforce their identity across paid search advertising platforms, including Google Ads and Bing. With its headquarters in London, and operational roots in Hamburg, Germany, AdPolice has built a global presence in the digital brand protection space.

From multinational retailers to tech giants, AdPolice supports clients in tracking unauthorized brand usage, flagging affiliate fraud, and taking automated action to shut down violators—fast.

Why Does Brand Protection in Paid Search Matter?

Paid search is one of the most lucrative digital marketing channels. But it’s also one of the easiest to exploit. Affiliates might bid on your brand terms to gain commissions unfairly. Competitors might run misleading ads that siphon traffic from your audience. And in the worst cases, scammers might impersonate your brand to harvest user data or spread malware.

Without the right tools in place, all of this can happen under the radar—costing you clicks, conversions, and customer trust.

What Makes AdPolice Stand Out?

Here’s why AdPolice continues to lead in this niche but critical space:

Advanced Monitoring Technology

AdPolice scans millions of ads globally, across different devices, languages, and geographies. Whether someone’s targeting your brand in Germany or New Zealand, they’ll know about it.

Customizable API & Workflows

Not every business runs the same. AdPolice allows clients to customize their dashboards, import their own data, and integrate monitoring tools via API—making it highly adaptable to different teams and workflows.

Automated Takedowns

One of AdPolice’s most powerful features is the ability to automatically report and request takedowns of non-compliant ads. Instead of manually flagging every violation, the system handles it in real time, saving teams countless hours.

Human Oversight When Needed

Despite all the automation, AdPolice still offers expert research and manual checks, which means you get the best of both worlds: machine speed and human judgment.

Who is AdPolice For?

• E-commerce brands worried about fake sellers or unauthorized resellers.

• Brands with affiliate programs who want to ensure fair play.

• Digital marketers trying to preserve clean ad performance data.

• Legal & compliance teams ensuring trademarks aren’t being abused online.

Whether you're a global brand or a fast-growing company with aggressive digital goals, AdPolice scales with your needs.